I’ve been wrestling with whether or not to even publish this post. Yankee Candle sits alone atop the candle world and by far has the biggest fanbase amongst candle users world wide.
There are countless blogs, Facebook groups, twitter users, etc. that are dedicated to espousing their unconditional love for this company. I mean heck, right here on this blog one of my favorite posts I did was with the Yankee Candle Sisters who run their own Yankee Candle blog.
So as the creator of a candle blog why would I go out of my way to potentially alienate a large portion of my readership? At the end of the day it comes down to being true to myself and to you the reader.
For several months now, and with each scentless or near scentless candle I burn from this company, I’ve found myself trying to give Yankee Candle the benefit of the doubt. My latest Yankee Candle that I’ve been burning however has been the proverbial straw that broke the camel’s back.
I can no longer deny the fact that at least half of the Yankee Candle’s I’ve recently purchased have offered zero to minuscule scent throw even in the tiniest of rooms.
The latest candle in question is their Mountain Lake scent. It literally smells like nothing when burning. It’s just a big blue wax scentless candle. And at a regular price of $28 that’s almost as much a slap in the face as the candidates I have to choose from for the 2016 US presidential election (there I go.. alienating people again!). Not really, but I think you get my point.
The prior Yankee Candle I burned, Winter Woods, was hardly much better. Meadow Mist and Lake Sunset scents were also a couple that I picked up in my last haul. They’re both a joke.
I can only speculate but it feels like today Yankee Candle spends more time designing their labels for their candles than actually doing quality assurance testing on their products.
Seriously, how hard is it to test a candle’s scent before releasing it? Just light it up and wait 30 minutes or so. IF IT DOESN’T SMELL LIKE ANYTHING don’t slap a pretty label on it and tell me it’s going to transport me to the winter woods, the mountain lake, or a misty meadow.
My $5 large jar candles I pick up on occasion from Walmart consistently have a medium to strong scent throw. Someone tell me why I should drop an extra $23 dollars on a name brand whose scent throw consistency doesn’t even come close?
These days there are way too many alternate candle companies that offer more affordable and less “risky” candles in my opinion. Even the “mom and pop” shops on Etsy are going to be able to offer you better quality for your money. Why? Because they have to in order to survive. They don’t have the luxury of having the most dominant name brand in the industry.
It’s important to note, of course, that not all of their candles are majorly lacking, but it still seems they’re content peddling a lot of crap (No. Not even.. at least crap smells like something!) behind a once esteemed brand name.
So in summary, Yankee Candle dominates the candle market but I’m getting the vibe that lately they’re more concerned with their bottom line rather than producing a high quality product for their customers.
Feel free to roast me in the comments section! I’ve got thick skin… I think.